Dana graduated from SUNY Oneonta with a B.S. in Mass Communications and a concentration in Audio Engineering. After college, she worked on sets for everything from commercials to documentaries (She even cameoed in a few commercials). She wanted to get out of the freelancer lifestyle and began working with a company booking film crews around the world. Dana became a CSPO and worked to transition the company to an online model while evangelizing an agile approach of development.